Why Argan Oil Is So Expensive | So Expensive

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Argan oil can cost as much as $300 per liter, making it the world’s most expensive edible oil. Just 20 years ago, however, the production of argan oil was isolated to villagers in Morocco, who sold it locally for as little at $3 per liter. But since then, the formation of women-run cooperatives has transformed the production into a billion-dollar industry. With the help of the cooperatives, the traditional skills held by the Amazigh women has created some financial independence in a male-dominated society However, the women normally make less than $220 a month - below Morocco's recommended national minimum wage. So why has argan oil suddenly gained such popularity? And what makes it so expensive?
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Why Argan Oil Is So Expensive | So Expensive
Runtime: 08:17


Alex A.
Alex A. - 11 minutter siden
it's really good in hair
Malak Laghsene
Malak Laghsene - 11 timer siden
I m from morocco and it is so cheap for locals 😂😂😂
Safaa Lag
Safaa Lag - 16 timer siden
I bought around 300 ml of this oil for 6€ in Agadir, a city really close to Essauoira
Cheyanne Ellis:]
Cheyanne Ellis:] - 18 timer siden
Came from Snapchat too many ads over there
Just Tami
Just Tami - 20 timer siden
Thank you!
Musa Desai
Musa Desai - Dag siden
The Argan oil created through the co-operatives are of a low quality. Cold pressed Argan oil is better but there is less yield per kg
Franco - Dag siden
I'm just here because of Michelle Visage
Tariq Burrus
Tariq Burrus - Dag siden
I literally just come to youtube whenever something cool pops up on Snapchat
Omeke Joy
Omeke Joy - Dag siden
My success in binary option trade is as a result of the great experience and skills of a great trader, Whom i have been trading with for a while now and my success has been tremendous. Send a direct message to him for help, @Charles_forex09 via IG
Frankemann - Dag siden
So again we see how greedy men use hard labored womens paycheck to have so much money that they cant even use it all in one lifetime even if they tried. And loreal call their contract a good thing for the women doing the job... i knew there was something fishy about the price.
RUFIORUFIO - Dag siden
Imagine if the ladies actually extracting the oil were paid any 1% of the argan oil profits.. they would all be rich.
江城银 - 2 dager siden
Wow the Middle East got all the good oil
syafickix - 2 dager siden
Funny how its so popular and works well for many but somehow i am one of the few that actually has an allergic reaction to it...
ابن الحجاز العظيم
Argan is best source of Keratin, its turn your hair into silky shape and smooths the skin , all now days body care and hair care use it as main ingredient in any hair or skin cream formula
Ashton Yoshi
Ashton Yoshi - 2 dager siden
Typical American comapny. Will tell ppl the benefit, paid fair but at the end they wiggle their way in till they control and run it. B.s. other countries need to support thier own ppl and ideas 1st don't let big companies come in take over. Those women worked hard for decades passed down from gen to gen on how to do all of that but don't get paid shit. Smh
Armen Ali
Armen Ali - 2 dager siden
People in morocco literally don’t buy it at all cuz it’s expensive it’s just a business
Armen Ali
Armen Ali - 2 dager siden
As a moroccan I don’t like to eat it it doesn’t taste good for me but it so good for hair and skin
Armen Ali
Armen Ali - 2 dager siden
Its expensive cuz only morocco who make it i hope others country found it so it becomes cheap
Silverspecs - 2 dager siden
First heard about argan oil from Sebastian Maniscalco.
Mahlatse Phasha-Mtsweni
Mahlatse Phasha-Mtsweni - 3 dager siden
300 US dollars? Where are y'all buying it
Hackysek6 - 3 dager siden
Argan Virgin Organic Oil cost normaly 45£/l
Farooq Qureshi
Farooq Qureshi - 3 dager siden
Can you tell me how i can use argan oil...?
Leisure Club ➊
Leisure Club ➊ - 3 dager siden
Business Insider makes videos and reveal information... Next its up to Terrorist Regime of USA ..where to hit bombs..
Leah Equestrian
Leah Equestrian - 3 dager siden
Am I the only one that read "organ oil?"
Tommy Nguyen
Tommy Nguyen - 3 dager siden
Goat caca oil
A. L
A. L - 3 dager siden
I will tell you why , because of the mafia who controls morocco ,
Kara Sakina
Kara Sakina - 3 dager siden
How can we order from this type of co op?
Law Abo
Law Abo - 4 dager siden
Wow that's one shy and sassy fruit
Making the people wait
And you have to remove to remove two layers to get to the center
Zain G
Zain G - 5 dager siden
Argan oil smells nice
A - 5 dager siden
Arghan oil is cheaper in here
Lara Monegro
Lara Monegro - 5 dager siden
Recently added Argan oil to my skincare routine and I can say that it's very effective. My skin now is much smoother and supple. It was worth the money.
Myles Bishop
Myles Bishop - 6 dager siden
All of them have masks. None are actually wearing them 🤣
Amine Hachemi
Amine Hachemi - 6 dager siden
Why did u added woman till 19 what evere won't leave home without permission what's that have to do with argan
Georgia - 6 dager siden
I didn't know goats climbed trees
Maria Julie
Maria Julie - 6 dager siden
The goats🤣😅😍😍😍
ddw1977 - 6 dager siden
Get more machines to do the work!? Waste of time for the women to sit there and crack them one by one!?
Mr Singlish
Mr Singlish - 6 dager siden
Its just an oil
Zeghetti - 6 dager siden
i made my friends geniunely angry because im moroccan and teased them about not having argan oil
Evie - 7 dager siden
ok but that looks nastyyy
Elmo !
Elmo ! - 7 dager siden
This is beautiful 😍 i wanna go live in morocco so that I can get some pure argan oil ☺